Luxury Brand Magee 1866 & chilliapple to Unveil New Omnichannel Website

Fifth-generation Irish family brand Magee 1866, popular for high-quality craftsmanship, has partnered with specialist Adobe Commerce partner agency chilliapple. This collaboration focuses on the launch of a modernised, omnichannel website in January for Magee1866. We are delighted to mark the start of a long-term partnership, as we will be supporting Magee 1866 with one of our Support & Development packages after the project is complete.

The new website will ensure a seamless and unified shopping experience for clients across multiple channels. The designs will reflect Magee 1866’s rich heritage while also ensuring scalability for their ever-growing business. The rich eCommerce website will feature friendly user interfaces (UI) and boost user experience (UX). The platform will help the brand improve SEO performance and provide personalised interactions for customers worldwide. This means boosts in conversion rates regardless of whether clients are shopping online, in-store, or via mobile.

“We are thrilled to embark on this beautiful journey with Magee 1866, a brand that values commitment to quality and innovation,” said Nick Sharps, co-founder at chilliapple. “The new website will showcase their iconic products and facilitate business goals of greater engagement and earning customer loyalty. Working alongside key partners in the digital ecosystem, we are confident we can deliver a seamless experience that integrates every touchpoint.”

Bhavin Gurnani Chatani, Senior Account Exec. at Adobe said, “Very excited to see Magee 1866 coming onboard with Adobe Commerce and also chilliapple to support with the designs and implementation. We are looking forward to the relaunch of Magee’s website with a fresh new Ecommerce look and feel. Watch this space!”.

“This is a truly great moment for Magee 1866; partnering with chilliapple on our new Omnichannel Website will allow us to grow and develop in the luxury retail space.” Rosy Temple – CEO, Magee 1866.

The new Magee 1866 website is due to launch in January 2025, and chilliapple is excited to support their digital transformation and long-term success.