About Tufferman

Tufferman are the UK’s leading specialists in home and commercial shelving and storage units supplying big brands like Sony, McDonalds, Waterstones, ITV and Millets. They approached us to upgrade their current Magento 1 site with a contemporary, bespoke design that delivered clarity and simplicity. 

The current site was facing issues with site speed (taking up to 6 seconds to load), product category listings, and a checkout process that lacked the ability to up and cross-sell products. This affected sales and customer engagement and ultimately devalued the brand. The client challenged us to recommend a suitable scalable ecommerce platform that would enable it to sell customisable products and handle complex B2B sales.

Partners Used

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Technologies Used

For this project, we leveraged Magento 2, along with various third-party tools and payment gateways to enhance the site’s functionality and performance. Key technologies included Magento, Sagepay, and PayPal.

Magento
Sagepay
Paypal

Services we offered

We provided a comprehensive upgrade from Magento 1 to Magento 2, tailored bespoke designs, and incorporated various extensions to improve the user experience and sales functionality.

  • Magento 1 to Magento 2 Upgrade

    We seamlessly migrated the existing Magento 1 site to the latest Magento 2 platform, ensuring that all data, including customer and product information, was transferred securely.

  • Theme Design

    Our design team created a modern and responsive theme, enhancing site speed and improving product category displays, with a focus on clarity and simplicity to optimise the user experience.

  • Extensions

    We integrated essential third-party extensions such as the Patchworks ERP, ShipperHQ, and Out of Stock modules to streamline business operations and improve functionality.

  • Custom Checkout

    We developed a custom checkout process, incorporating features like product up-selling and cross-selling, which significantly improved the user journey and reduced cart abandonment rates.

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Technical Integration for Tufferman

This upgrade also involved several third-party integrations, including multiple payment gateways and custom modules to enhance the functionality of the store. We integrated PayPal, SagePay, and custom modules like Amasty Order Attributes and Amasty SMTP Email Settings to meet the client’s requirements.

  • Custom Module Development & Integration

  • Amasty Order Attributes

  • Amasty SMTP Email Settings

  • PayPal

  • SagePay

  • Integrate Patchwork with ERP

Our Process

We upgraded Tufferman’s Magento site from version 1 to Magento 2, redesigned the theme for improved user experience, and integrated essential custom features. Our team ensured a smooth data migration, implemented custom checkout processes, and added essential extensions to enhance site performance and sales.

Requirement

Requirements

They wanted to upgrade the existing online store with a contemporary, bespoke design that would focus on delivering clarity along with simplicity. The company’s website was based on Magento 1 and suffered from poor speed performance. The site took as much as 6 seconds to load and display product category listings. Additionally, the checkout process lacked the ability to up and cross-sell products. This led to poor sales, impacted customer engagement, and ultimately devalued the brand. Overall, they wanted us to recommend a suitable scalable ecommerce platform. They were in search of something that would enable them to sell customizable products and handle complex B2B sales seamlessly.

Solution

Solutions

Our lead designer worked with the client to understand the target audience (both B2B and B2C), its business objectives and goals, and the user journey by analyzing Google Analytics to understand drop-off. Our initial designs focused on the user journey for the home page, product categories, and checkout. The client had considered using Shopify; however, we felt that leveraging Magento’s Large Extensions Marketplace would add rich features and capabilities and enable integration with other digital tools like ERP. A customised check out process was developed for a faster checkout and to reduce cart abandonment rates.

Result

Results

The result was a fresh, modern, and responsive design that put the user first. Complexity was taken out of the user journey by using the adage of less is more but without sacrificing usability and customer engagement. The migration to Magento 2 worked seamlessly, and the results were significant. The loading time of Magento 2 was reduced from under six to just one second. The new streamlined checkout was much easier and faster for customers. Clients could either check out as a ‘guest’ or have the option to register. A simpler CMS with a better dashboard and simpler product uploading helped the admin perform tasks that were once complex with ease.