About Scent Perfique
Scent Perfique is an international B2B fragrance house supplying home fragrancing and cosmetic products. Their existing WooCommerce website was creaking under the strain of over 250,000 product variations, making it unbearably slow for staff to add new products or process orders. Customers had also complained of difficulties making purchases at the front-end, resulting in lost sales.
Partners Used
Technologies Used
This project involved leveraging Magento 2 to deliver a robust and scalable eCommerce platform, ensuring optimal performance for both front-end users and administrative staff.
Services we offered
Our team migrated Scent Perfique’s online store from WooCommerce to Magento 2, redesigning the website and addressing performance issues.
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WooCommerce to Magento 2 Migration
We migrated all existing data, including over 250,000 product variations, to Magento 2, ensuring a seamless transition with no data loss or interruptions to the business.
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Magento 2 Rebuild
We designed a visually appealing and user-friendly Magento theme, aligning the website with Scent Perfique’s brand identity while enhancing functionality and aesthetics.
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Page Speed Optimisation
We optimised the website’s performance to achieve significantly faster load times, improving the experience for both customers and staff.
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Technical Integration for Scent Perfique
A critical aspect of this project was migrating extensive data from WooCommerce to Magento 2, coupled with creating a customised database structure to streamline product management and order processing.
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Data migration from WooCommerce
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Database redesign with configurable and simple products
Our Process
We identified WooCommerce’s limitations, such as slow loading speeds and difficulty managing over 250,000 product variations. By migrating to Magento 2 and implementing a custom Master List solution, we streamlined back-end processes, enhanced the user experience, and provided a scalable eCommerce platform.
Requirements
The international fragrance brand needed to migrate their existing online store to a more reliable eCommerce platform. Their website was based on WooCommerce and suffered from poor performance. Their online store was failing to function properly with a load of 250,000 product variations. The site would load slowly, which would irritate customers as well as the management staff. Moreover, customers were also annoyed with the difficulties involved in making purchases at the front end, which consequently resulted in the loss of sales.
Solutions
We proposed a migration to Magento 2, which provides a more scalable database structure through its setup of simple and configurable products. After reskinning the site with a new theme we set to work on a customised Master List solution to solve the site’s administrative problems. The site Admin can now create a list for any product attribute that doesn’t impact price or stock, such as ‘fragrance,’ which is applied to the products on an order-by-order basis in the warehouse. Staff can apply these lists to each product so that customers can select from a range of fragrances and colours via dropdowns.
Results
The move to Magento 2, in tandem with the custom Master List solution, reduced the number of products in the database from over 250,000 to a far more manageable 7,000 whilst offering the exact same range to the customer. The site became much lighter and faster at both the front and back end, with the site administrators able to add new variations to entire product ranges in a matter of seconds. Previously, this process required several hours of manual input for each product, time that can now be spent on marketing and customer service efforts.
