About Rugs of London

Rugs of London has been a retailer and distributor of rugs for over 60 years and has established a worldwide audience for its extensive collections of carpets, rugs, Kilims, and tapestries. To showcase to the world the 15,000+ rugs available in their London showroom, they had an ecommerce website, originally built in Magento 1. 

After originally coming to chilliapple with some new ideas to expand the website’s offerings, such as a new Auction area of the site, we also included this within a migration to the new Magento 2 platform. Since then, Rugs of London have taken out our Silver Support Package with us, allowing for their site's continued support and development.

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Technologies Used

We employed Magento 2 and other cutting-edge tools to upgrade Rugs of London’s eCommerce platform, ensuring robust functionality and scalability.

Magento
Barclaycard payment gateway

Services we offered

We delivered a comprehensive Magento 2 upgrade project for Rugs of London, including bespoke design integration, module installations, and enhancements tailored to their growing business needs.

  • Magento 1 to Magento 2 Upgrade:

    Migrated the entire eCommerce platform from Magento 1 to the latest Magento 2 version, ensuring enhanced performance, security, and functionality.

  • Bespoke Design Integration:

    Retained the original design of their Magento 1 store and seamlessly mapped it onto the upgraded Magento 2 platform to maintain brand consistency.

  • OneStepCheckout Module Implementation:

    Integrated the OneStepCheckout module to streamline the checkout process, reducing cart abandonment and enhancing the customer shopping experience.

  • Auction Module Integration:

    Added a new “Auction” feature using the Webkul Magento 2 Auction Module, enabling Rugs of London to offer various auction types, reserve settings, and automated bid notifications.

  • Image Optimization with ImageOptim API:

    Replaced the Kraken.io API with ImageOptim API to compress and optimise the large number of product images, improving load times and overall website speed.

  • Continuous Development and Support:

    Provided ongoing support through our Silver Support Package, which includes enhancements like homepage redesigns, product page optimisations, and new interactive features such as a customer quiz to boost engagement.

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Technical Integration for Rugs of London

Our development team incorporated several essential integrations to enhance Rugs of London’s functionality, including a Barclaycard payment gateway, the Webkul Magento 2 Auction Module, and the ImageOptim API for image optimisation.

  • Barclaycard payment gateway

  • Imageoptim API

  • Integration of the Webkul Magento 2 Auction module

Our Process

Rugs of London approached us to upgrade their Magento 1 site to Magento 2 while preserving their original bespoke design. Our process began with a detailed analysis of their requirements, followed by data migration, custom design integration, and the addition of new features like the Auction module. Throughout the project, we focused on optimising website speed, enhancing user experience, and aligning the platform with the client’s vision for growth.

Requirement

Requirements

In the first phase, the client wanted to keep the bespoke design of the original Magento 1 site, so these designs were mapped onto a fresh Magento 2 installation. The data was then migrated over – products, categories, customers, orders, and content. The company also wanted to expand the website’s offerings and was in favor of adding a new Auction area to the site. As a flourishing business dealing in extensive collections of carpets, rugs, Kilims, and tapestries, they also required the integration of a quick checkout option and a payment gateway. The new feature that the client wanted was an “Auction” area of the website.

Solution

Solutions

We selected a few different third-party Magento modules that created an auction functionality, and ultimately, the client went with our top-most recommendation – the Webkul Magento 2 Auction Module. This allows for multiple different types of auctions to be set on products – standard, incremental, and automatic auctions. It allows for reserves to be set and email notifications to be sent out to buyers who have been outbid or an automatic bid has been made. We created a new “Auction” category and configured this module for Rugs of London. The original Magento 1 site used an image API called Kraken.io, so we integrated another image optimiser tool called ImageOptim API.

Result

Results

After completing this initial project for Rugs of London, we have since undertaken exciting new development work, including redesigning their homepage and implementing an interactive quiz to help customers find their perfect rug. Through our partnership with Pure Clarity, we have also configured this on their site, helping to increase conversion rates using customers’ own shopping habits. Rugs of London continues to work on developing their site to reach its maximum potential, which an established company of over 60 years deserves. We have recently made changes to their product pages and the image layout for easier navigation, and we continue to work together to find the best new developments for their site.