About Rock on Ruby
Launched by Holly Dawson in 2015, Rock on Ruby is an independent clothing company. Through the use of doodles and empowering slogans, Rock on Ruby designs and manufactures clothing and accessories, helping you find your inner sass. They came to us to upgrade the design of their Magento 2 website and resolve issues of speed performance.
We worked closely with Rock on Ruby’s design team to integrate their bespoke design and bring their vision to life. The approved designs were supplied to chilliapple in late September 2019 with the goal of getting the newly designed site launched in time for the busy festive period.
Partners Used
Technologies Used
To deliver a modern and responsive online store, we utilised the latest Magento version and integrated several key technologies that enhanced functionality and user experience.
Services we offered
Our team worked on upgrading Rock on Ruby’s Magento 2 website, focusing on bespoke design integration, performance optimisation, and enhancing the user journey.
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Magento 2 Upgrade:
We performed a smooth and seamless upgrade to Magento 2, ensuring there was zero business discontinuity during the transition.
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Custom Designs:
Collaborating closely with Rock on Ruby’s design team, we built bespoke designs that aligned with their brand’s vision, providing a modern and trendy look and feel for the Magento 2 store.
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Zeplin.io Integration:
Zeplin.io was used to create detailed style guides and organise components, colors, and text styles, ensuring consistency and efficiency in the design integration.
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Lucky Orange Analytics:
We utilized Lucky Orange to analyse user behavior and identify key drop-offs in the user journey, helping optimise the site for better engagement and conversions.
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Customised Checkout Process:
A customised checkout process was developed to streamline transactions and reduce cart abandonment rates, contributing to a smoother shopping experience for customers.
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Technical Integration for Rock on Ruby
We integrated multiple third-party extensions and payment gateways to enhance functionality and ensure a seamless shopping experience for customers. Key integrations included PayPal, SagePay, Royal Mail Click and Collect, and Mailchimp.
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Custom Module Development & Integration
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Royal Mail Click and Collect
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Amasty SMTP Email Settings
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Mailchimp
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PayPal
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SagePay
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Customised Checkout Process
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Feefo Reviews integration
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Instagram feed integration
Our Process
Our process involved analysing user behavior using Lucky Orange and Google Analytics to identify areas for improvement. Working with the client’s design team, we implemented bespoke designs and developed custom modules to optimize the checkout process. The result was a responsive, modern, and user-friendly online store launched just in time for the festive season.
Requirements
Rock on Ruby approached us to upgrade the design on their Magento 2 website to fall in line with a more modern design that will rival their competitors. The old current site was facing issues with site speed – taking up to 10 seconds to load – and product pages that looked dated. This affected sales and customer engagement and ultimately devalued the brand. These designs were uploaded onto Zeplin.io by Rock on Ruby. The Zeplin platform allows the uploading of designs and linking these to CSS style guides.
Solutions
Our Magento certified team worked with the client to understand the target audience, its business objectives, its goals and the user journey by analyzing Lucky Orange and Google Analytics to understand the interactions on the site and the existing areas of drop-off. Their initial designs focused on the user journey for the home page, product categories, account area, and checkout. A customised checkout process was developed to reduce cart abandonment rates.
Results
We developed a robust and responsive Magento 2 store that allows users to customize their clothes & accessories. The result was a modern, trendy, responsive design that put the user first. Complexity was taken out of the user journey by adopting a “less is more” philosophy. but without sacrificing usability and customer engagement. The migration to the new designs worked seamlessly and results are a fantastic looking site that brought the brand up to speed in time for Christmas.
