About Goodlookers

Goodlookers was established in 2007 and sells affordable and fashionable glasses online in the USA, UK and Europe to the trade and to customers directly. The company supplies reading glasses and sunglasses in a wide range of styles, materials, and colors and has a selection of eyewear accessories.

The Goodlookers website was operating on an out of date version of Magento and needed to be updated to the latest version of Magento 2 to ensure security and the best user experience. In addition, the business required various enhancements to the site content, purchase and payment journey, email integration and to their loyalty scheme.

Partners Used

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Technologies Used

We leveraged the latest version of Magento 2 to upgrade Goodlookers’ online store, ensuring robust performance and enhanced customer experience.

Magento
Stripe

Services we offered

We provided a comprehensive Magento 2 upgrade, complemented by data migration, site enhancements, and tailored solutions to meet Goodlookers’ requirements.

  • Magento 2 Upgrade:

    Upgraded the outdated Magento version to the latest release, delivering improved security, performance, and modernised features for a better user experience.

  • Full Data Migration:

    Migrated all essential data, including products, categories, customers, orders, and site content, from the old store to the latest Magento 2 platform with precision and care.

  • Filter Modifications:

    Enhanced and customised product filtering to improve navigation, making it easier for customers to find the products they need quickly and efficiently.

  • Site Enhancements:

    Made various improvements to the purchase and payment journey, email integration, and the loyalty scheme to boost customer engagement and satisfaction.

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Technical Integration for Goodlookers

The Magento 2 upgrade was supported by key technical integrations, including multi-currency setup, Tradebox integration, a B2B (trade) functionality, and SEO retention to maintain visibility and drive traffic.

  • Multiple currencies setup

  • Tradebox Integration

  • B2B setup (Trade)

  • SEO Retention

Our Process

We partnered with Goodlookers to deliver a seamless upgrade, retaining all core functionalities and data while enhancing performance and usability. Our team ensured minimal disruption to operations and provided post-launch monitoring to guarantee a smooth transition.

Requirement

Requirements

Their eCommerce website was based on an obsolete version of Magento. Their demands were straightforward, and they asked us to update the website to the latest version of Magento 2. Selling affordable and fashionable glasses online, the company wanted to ensure maximum security for its customers. Their vision was to upgrade to Magento 2, the latest release, to ensure optimum security and launch the best user experience. They also demanded various enhancements to the site content and the purchase and payment journey.

Solution

Solutions

With a core chilliapple project team of Magento specialists and an account manager, we put in place a plan that would not interrupt ‘business as usual.’ We retained all existing functionality and fully migrated all product and category data and other site content, as well as customer and order data. We ensured the upgraded site was optimised for speed as well as for search engines. SEO equity was retained, and Google Analytics was configured.  We used a mobile responsive design theme to keep the costs down and migrated the site to a dedicated UK Fast Magento optimised server.

Result

Results

We also delivered all the required changes and enhancements.  After launch, we tracked site performance for 60 days and fixed any bugs. There was no business interruption during the upgrade and Goodlookers benefited from an improved user experience and journey to purchase which has been hugely important during the COVID-19 global pandemic.