About easyCar
easyCar is an online platform that powers customers with cheap car deals. They offer a secure and hassle-free search engine where users can easily compare car rental prices across several well-reputed brands. The company powers you to find across 1,700 brands spanning over 45,000 locations. They also offer free cancellation of bookings for up to 48 hours before pick-up. Additionally, the platform provides 24/7 customer service, and customers can also book cars over a phone call.
They approached chilliapple for website modernisation and were looking for various improvements that would enhance the search engine optimisation for the business. Their original site was based on HTML (Hypertext Markup Language). They also needed a robust hosting solution that would ensure greater uptime of the business.
Partners Used
Technologies Used
We migrated and modernised the website code and data from HTML to WordPress. We also empowered the website with multi-network capabilities that empowered them with a centralized administration panel.
Services we offered
This project involved website modernisation, search engine optimisation, and building a multi-network solution. The car rental company also needed a secure and reliable hosting solution that also offered greater scalability.
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Website Redesign & SEO
We built a sleek, modern design to elevate easyCar’s online presence. The mockups of the website design were forwarded to easyCar before transforming them into user interfaces. We also performed SEO enhancements, including an updated URL structure and 301 redirects.
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Created Multi network website
Their original website was based on HTML. We migrated the website code and the entire database to WordPress. This lets them control and manage various sites under one dashboard while sharing features like themes and plugins across the network.
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Hosting with Hypernode
We migrated their hosting solution to Hypernode. This empowered the business to handle the demanding traffic and performance requirements smoothly, delivering fast loading times and smooth user experiences.
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Technical Integration for easyCar
To support easyCar’s modernisation and in-house marketing transition, several technical integrations were required. This included migrating to a new server provider with 24/7 monitoring to improve reliability and performance. Additionally, e-commerce tracking was implemented to provide detailed insights into user behaviour and booking conversions. These integrations ensured a seamless, data-driven approach to managing the platform while enhancing overall user experience and operational efficiency.
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Bespoke 3rd party widget integration into the website for the booking engine.
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3rd party hosting provider, configuring the server.
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Google Analytics
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Enhance E-Commerce tracking
Our Process
We analysed their business needs and built a roadmap for delivering the project requirements. They mainly needed better and more appealing website designs, a new and easy-to-use CMS, and SEO focussed optimisation.
Requirements
easyCar came to chilliapple to revamp their website with modern UI designs and power-packed performances. Their existing website suffered from poor hosting services and was based on HTML. The company also needed improvements in terms of search engine optimisation capabilities. They wanted to upgrade the business with multi-networking capabilities as it will assist their business growth plans.
Solutions
After analysing their business needs, we suggested they migrate to WordPress CMS. This enabled the business with multi-network capabilities and also ensured smooth performance. We also built beautiful user interfaces and performed necessary SEO actions for high search engine visibility. We migrated their hosting server to Hypernode, which empowered them with greater scalability and performance.
Results
Their new website is easy to use and runs seamlessly on WordPress. The SEO optimisation done by our experts has also helped them enhance their visibility on the search engine result pages. The new website design and content management systems have made it easier for them to control several networks from the common dashboard. Moreover, Hypernode hosting enabled them with greater uptime.
