About Dalebrook

Dalebrook is an award-winning leader in the design and manufacture of melamine food display solutions, selling to over 70 countries. Having been an established business since 1945, its experience allows the business to continue to develop its product range by introducing new styles, ranges, shapes, and finishes while ensuring the quality of items is paramount.

Dalebrook offers services to B2B and B2C customers, and its products are used in the food service, retail, and merchandise sectors. Clients range from hotels to contract caterers, from supermarkets to fine dining. Dalebrook was looking for a solution to simplify the online user journey and display more visually engaging content for users, which is why it came to chilliapple.

Partners Used

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Technologies Used

To build Dalebrook’s eCommerce site, we used the latest version of Magento, ensuring a robust, scalable, and feature-rich platform. This technology choice allowed us to deliver an intuitive and visually engaging online store that caters to both B2B and B2C customers.

Magento

Services we offered

We provided Dalebrook with a comprehensive solution, launching their online store on the Magento open-source platform. Our services included upgrading modules, developing custom features, and implementing a design that ensured smooth navigation for their customers.

  • Magento Development

    We built Dalebrook’s new online store using the latest version of Magento. This robust eCommerce platform provides a secure, scalable foundation that supports their business growth and offers powerful features, all while ensuring high performance and easy manageability.

  • Intuitive Navigation

    We designed a streamlined and user-friendly navigation system for Dalebrook’s online store, allowing customers to effortlessly browse and find products. The intuitive structure makes it easier for both B2B and B2C customers to navigate the site and complete their purchases without any hassle.

  • Modules Upgrade

    Our team performed comprehensive updates on the Magento modules, ensuring compatibility with the latest platform features. These upgrades enhanced the site’s functionality, improved security, and optimised the store’s performance, allowing Dalebrook to better serve their customers with a seamless experience.

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Technical Integration for Dalebrook

We integrated several key technical components to enhance Dalebrook’s online presence, including the latest Magento release, custom design work, and module upgrades. These integrations worked together to create a seamless and user-friendly eCommerce experience.

  • Magento store development

  • Modules upgrade

  • Tailored unique designs

  • Friendly navigation capabilities

Our Process

Dalebrook came to us with the challenge of building an easy-to-use eCommerce site that would improve performance and simplify the user journey. Through a collaborative approach, we upgraded their platform to Magento, redesigned the site, and enhanced navigation to meet the needs of both B2B and B2C customers.

Requirement

Requirements

Dalebrook approached us to build a user-friendly eCommerce site on a suitable platform. Their existing website suffered from poor performance and also had a complex UI. Catering to both  B2B and B2C customers this was affecting their sales and brand values. The key inputs form Dalebrook included to launch their business online with a site that simplifies user journey and displays more visually engaging content for users.

Solution

Solutions

chilliapple recommended upgrading the site to the latest version of Magento along with all its third-party plugins. We also suggested implementing a new theme design to give the website a new look that streamlined the user journey. The client chose the WeltPixel Pearl theme, which we customised to suit the Dalebrook brand identity. With constant communication to map out the site layout, we delivered a new, better version of Dalebrook Supplies online.

Result

Results

The site now feels much more simplistic and inviting, and users can navigate to the products they want. The images are larger and have more space to allow the site design to ‘breathe’ and users to enjoy the experience of searching and buying. Since finishing this project successfully on time, on spec, and on budget, Dalebrook has onboarded onto our Silver Support Package, where we keep the site up-to-date and secure and suggest new features  to enhance the UX.