About Christys’ Hats
Founded in 1773, Christys’ Hats stands as the Godfather of British hat-making, with impeccable quality and skilled craftsmanship present across their designs. British heritage is paramount to their brand values. Passing through generations of hatmakers, Christys’ red and gold insignia stands as a symbol synonymous with fine, traditionally crafted hats. Their hats are recognisable in politics as the official helmet manufacturer of the UK Police Force for two centuries, as well as cinema, fashion, and music with wearers including Winston Churchill and Brad Pitt.
Christys’ Hats came to us looking to upgrade their site to the latest version of Magento as well as being interested in ongoing development to grow and enhance their website. An Account Manager discussed with the client our support options and it was decided that the best course for Christys’ Hats was to take up our Gold Support Package.
Partners Used
Technologies Used
We upgraded Christys’ Hats’ online store to Magento 2.4.4, ensuring they have the latest features and security updates. We also integrated a variety of third-party services, including payment gateways like Amazon Pay, Klarna, and Sagepay/Opayo, to enhance the site’s functionality and user experience.
Services we offered
We provided a seamless upgrade to Magento 2.4.4 and helped Christys’ Hats improve their website’s user experience through personalized design and third-party integrations. We also supported them with our Gold Support Package to enhance the site’s performance and drive continued growth.
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Magento Upgrade
We successfully upgraded Christys’ Hats from Magento 2.4.0 to 2.4.4, ensuring they had access to the latest features, improved security, and a faster, more reliable platform. This upgrade helped to future-proof their site and enhance the user experience with the latest eCommerce innovations.
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Bespoke Theme
Our design team personalized the store’s design, ensuring that it reflected the brand’s heritage while offering a modern, intuitive user interface. By combining beautiful UI elements with the brand’s established reputation for quality, we enhanced the site’s overall look and feel, making it both engaging and easy to navigate.
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Third-Party Integration
We integrated several third-party tools, including PureClarity and Shipstation, to optimize the user experience and streamline business processes. PureClarity enhanced product personalization and recommendations, improving cross-sell and up-sell opportunities, while Shipstation simplified order fulfillment and shipping logistics.
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Payment Gateway Integration
We integrated multiple secure payment gateways, including Sagepay/Opayo, Amazon Pay, and Klarna, to provide customers with flexible and trusted payment options. This ensured a seamless and secure checkout experience, increasing conversions and enhancing customer satisfaction.
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Technical Integration for Christys’ Hats
We integrated several payment gateways (Amazon Pay, Klarna, and Sagepay/Opayo) and third-party services like PureClarity and Shipstation. These integrations were designed to improve the overall customer experience, from seamless transactions to optimized shipping and personalization.
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PureClarity integration
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Amazon Pay
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Sagepay/opayo payment gateway
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Klarna payment gateway
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Integration with 3rd party Shipstation system
Our Process
We worked closely with Christys’ Hats to understand their needs, performing a Magento upgrade and providing ongoing support through our Gold Support Package. Our tailored approach included regular SEO health checks, competitor analysis, and the implementation of personalization strategies to improve site performance and drive sales.
Requirements
The company was looking for Magento version upgrade and reliable support services. They wanted to leverage the latest version and new technologies to stay tuned with the technological trends. They also wanted to identify new and innovative ways to improve the overall performance and rankings of the site organically. As a passionate and growing company they were focussed on not missing opportunities that would drive growth and revenue.
Solutions
Christys’ Hats onboarded with us on our Gold Support Package. Their chilliapple Account Manager worked closely with the client to outline their business goals. As part of the Gold Support Package, we complete monthly SEO health checks, helping to improve the overall performance and rankings of the site organically. We also provide a quarterly competitor analysis report, which outlines new trends and changes to other competitors’ websites.
Results
We have introduced Christys’ Hats to many of our partners, from hosting marketing automation and personalisation. With our recommendation to improve the overall user journey and increase their cross-sell and up-sell offerings by using more personalisation, we introduced them to Pure Clarity. Christys’ s decided to integrate Pure Clarity into its site and has been rewarded with increased conversion rates since this was implemented.
