About Abbey Stationery
Abbey Stationery is an eCommerce store, originally built in Magento 1, that produces bespoke ring binders, folders, files and stationery accessories to customers in the UK and Europe. They took the opportunity to rebrand at the same time as migrating their multi store to Magento 2, to bring a fresh new look and feel to the Abbey Stationery site, while maintaining brand familiarity.
Partners Used
Technologies Used
The project was primarily based on Magento eCommerce technology, including a Magento 1 to Magento 2 upgrade and the customization of themes to meet Abbey Stationery’s unique branding needs.
Services we offered
Our team helped Abbey Stationery migrate to Magento 2 while rebranding and customising the theme. Additionally, we built a multi-store setup to manage their business across multiple regions.
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Magento 1 to Magento 2 Upgrade:
We updated Abbey Stationery’s existing Magento 1 store to the latest Magento 2 platform, ensuring they had access to the latest features and performance improvements.
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Theme Design:
Based on Abbey Stationery’s rebranding needs, we crafted a unique, modern theme that aligned with their new branding guidelines while preserving brand recognition for existing customers.
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Magento Multistore:
We created a multi-store setup to allow Abbey Stationery to operate region-specific stores. This included an Irish store with pricing displayed in Euros, while keeping the same theme, content, and products as the main store.
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Technical Integration for Abbey Stationery
We carried out seamless technical integrations to support the migration process, ensuring zero data loss and maintaining SEO integrity throughout the transition.
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Data migration
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301 redirects
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XML sitemap submission
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Robots.txt
Our Process
We upgraded Abbey Stationery’s Magento site and customised the theme to align with their new brand. Additionally, we implemented a multi-store setup to manage their UK and Irish stores efficiently.
Requirements
Their original online store was built on Magento 1. It consisted of bespoke ring binders, folders, files, and stationery accessories that were sold to clients all across the UK and Europe. They wanted a multi-store setup on Magento 2. The company also wanted to rebrand themselves with a cool new look and feel. So the project demands were straightforward: building a multi-store setup, tailoring bespoke themes, and Magento 2 upgrade process.
Solutions
Together we selected a new Magento 2 theme, and customised it so it was in keeping with the new Abbey Stationery brand guidelines. We performed full data migration for the products, categories, customers, and content from the Magento 1 site and installed and configured the Magento 2 versions of third-party modules. The old site had its ‘shop’ located on a separate URL, so this was also merged into the main Abbey Stationery domain. We set up 301 redirects and followed Google’s best practices in order to maintain SEO equity. We also set up an Irish site using Magento multistore. This has the same theme, content, and products, but the prices are displayed in Euros.
Results
Abbey Stationery now has a new look and feel, is more user-friendly and it is easier for customers to purchase products – whether they are off-the-shelf or bespoke. The store is powered by Magento 2 multistore, which offers many new features in both the admin backend and customer-facing frontend. James Hartley from the Abbey Stationery team said, “A big thank you to the team at chilliapple, especially Helena, who managed the whole website rebuild on Magento 2. Fab service from start to finish. In safe hands with a team who never said no and always found a solution.”
