Simplify Navigation and Highlight Deals to Boost Black Friday Sales

Black Friday is one of the most competitive times and a cluttered site can impact your sales. In this blog, we’ll discuss how to optimise your website to increase Black Friday sales.

You must simplify your site’s navigation and highlight key offers during sales to keep potential customers engaged. This also helps to boost the conversion rate of your business.

Why are smooth navigation and highlighting deals important?

Easy navigation is a bare essential for the success of any eCommerce site. This becomes even more critical during Black Friday, when customers browse multiple sites, and compare deals. 

If your navigation is cluttered or confusing, you are at an immediate disadvantage. Customers tend to leave your online store before exploring the best offers. Simplified navigation means visitors find it easier to view and choose the best deals quickly. It also eliminates the risk of frustration and increases the chances of a sale.

Major UK retailers like Argos and Currys create dedicated “Black Friday Deals” sections, helping customers easily find heavily discounted products. Adding similar features like the “Black Friday” category or featuring top offers in your main menu can help you direct customers straight to the best deals.

What should you do?

To maximise conversions during Black Friday, create a special “Black Friday Deals” section and feature it prominently in your main navigation. Leverage conspicuous labels like “Shop Black Friday Offers” or “Biggest Discounts.” These labels guide website visitors to promotions and the best deals.

Simplified navigation is the key to achieving a smooth shopping experience, which will increase customers’ likelihood of staying on your site and buying your products.

Make use of the platform’s layered navigation that lets customers filter offers by categories like: 

• Up to 50% Off 
• BOGOF (Buy One Get One Free)
• Best Sellers
• Shop by price range

Additionally, ensure your navigation is mobile-friendly. This is vital as a large part of Black Friday traffic comes from mobile devices.

Did you know?

• Black Friday 2023: 55.3% of sessions occurred on mobile devices.
• Thanksgiving 2023: 66% of all sessions occurred via mobile.

Add clear buttons, easy scrolling, and an intuitive layout designed for smaller screens. This will ensure your clients have a friendly shopping experience over mobile devices.

Here are 5 tips to optimise navigation and emphasise deals

• Use promotional banners strategically

Feature your best Black Friday deals using banners at the top of every page. Ensure they are clickable and quickly direct customers to appealing offers. This helps to grab the focus on your deals, even when users land on a different part of your site.

• Add a search bar with deal-specific keywords

Integrate a prominent search bar in the website that auto-suggests terms related to Black Friday. Optimising the product pages for customer-oriented terms like, Black Friday deals, best discounts, etc. can guide customers. They help your clients to quickly locate what they’re after without having to browse through multiple categories.

• Use time-sensitive offers on product pages

Use badges to highlight Black Friday deals on individual product pages. Labels like “Limited-Time Offer” or “Sale ends at 5pm” catch users’ attention efficiently. They help them understand the urgency of the deal, which encourages impulsive and quick conversions.

• Create simple to understand and compare deal categories

Group similar offers together; you can create categories for “Top Discounts,” “Under £50,” or “Best Sellers.” Narrowing down options reduces decision fatigue, making your deals easy to comprehend.

• Deploy smooth transitions in between deals

Once visitors land on your deals page, help them continue browsing with clear links to other categories or promotions. Add buttons like Next Deal, See More Deals, etc. This keeps them engaged for longer sessions and increases the chances of cross-selling products or services.

Conclusion

The above tips will help your customers find desirable deals quickly. At chilliapple, we can help optimise your website for smooth navigation and a greater conversion rate. We can help you launch a shopping experience that keeps visitors on your site and boosts sales during Black Friday.