5 Tips for Conversion Rate Optimisation in Adobe Commerce

The benchmark of success for an eCommerce business lies in converting visitors into customers. Boosting Adobe Commerce conversions requires you to provide customers with a smooth checkout, quick site loading, and a personalised shopping experience. 

Implementing Magento Conversion Rate Optimization (CRO) techniques can help you enhance sales and business growth. CRO methods increase revenue per visitor and overall website revenue.

This blog explains conversion rate optimisation in detail and how to boost it for your Adobe Commerce stores.

What is eCommerce conversion rate optimisation?

eCommerce Conversion Rate Optimization is a well-defined strategy focussed on increasing the number of website visitors to perform desired actions, like making a purchase or signing up for a newsletter. Trying to increase average conversion rate eCommerce, you need to enhance your shop look, feel, and usability.

CRO for the Adobe Commerce platform involves implementing a friendly checkout, reducing on-page distractions, such as pop-ups, and enhancing the overall UX.

Here are 5 ways to boost Adobe Commerce conversion rate

1. Launch Hyvä checkout

A quick and simple checkout lays the foundation for a high conversion rate. Hyvä powers Adobe Commerce site with a checkout that is faster and quickly responds to user’s input. It successfully diminishes the load time by many seconds and helps to enhance the conversion rate.

So, when analysing how to increase conversion in Adobe Commerce; Hyva checkout is a must have in the bucket list. It is  based on new JavaScript technologies like Alpine JS and Tailwind CSS and free of complex libraries. Magento development with Hyva has become a leading trend in the eCommerce industry. 

Some other reasons that make Hyva a successful go to Magento theme are:

• Clients can use the guest checkout option
• Powers the store with superior speed and exceptional performance
• Seamless integrations for multiple payment gateways like PayPal, Stripe, Braintree, Klarna, Mollie, and Quickpay
• Your online customers can checkout in multiple languages and currencies
• Hyva updates are backed with  new features and integrations that promote high-security and lightning-fast performances

2. Offer a personalised shopping experience 

In our digital era, buying and selling products is more complex than ever. Companies need to offer a complete guide on how to use specific products with good illustrations that woo customers. 

Dynamic content on a website transforms on the basis of user behavior, preferences, and location. It helps to personalize the customer experience and thus promotes higher engagement, conversions, and customer loyalty.

3. Prioritise mobile optimisation

Adobe Commerce conversion rate optimization significantly depends upon mobile experiences. By the year 2027, 66.5% of UK mobile commerce sales are expected to take place on smartphones. Social commerce is growing in the UK, particularly among Gen Z. 

This has led to many social media platforms like Twitter, Pinterest, and Facebook facilitating one-click payments. Launching mobile-optimized Magento stores helps to make it easy for shoppers to find information and complete purchases quickly.

4. Check variations with A/B testing procedures

A/B testing lets you compare two versions of the Magento store to determine which performs better. This provides distinct data on which to base your decisions for the eCommerce store. So, you do not have to rely on gut instinct. You can test various elements like headlines, navigation links, CTA buttons, and others to evaluate what works for your customer base.

Here’s how A/B testing works:

• Create variations: Create two or more versions of a design. The original design is called the control version (A), and the variation is called the variant (B). 
• Randomly divide traffic: Divide your online store traffic into two or more equal groups. 
• Show variations: Expose each group with a different variation of your variations for a predefined period. 
• Compare performance: Analyse and inspect the performance of each version based on your key metrics like conversions or sales. 
• Results: Check the results to determine if the changes are worth implementing.

5. Continuous Monitoring and Adaptation

Continuous monitoring can help detect and fix potential risks and threats before they impact Adobe Commerce conversion rate. You need to define strategies that analyzes customer journey and gather insights on factors affecting sales and revenue. It’s essential to adapt to the latest customer feedback to ensure a thriving business.

chilliapple can help you optimise Adobe Commerce conversion rate 

Conversion rate optimization can help businesses make the most of their existing traffic and also aligns with the eCommerce best practices. Small changes, like reducing the number of form fields on a page, and attractive CTAs can lead to significant boost in the average conversion rate.

At chilliapple, an Adobe Solutions Bronze Partner agency,  we can identify and implement the best strategies for your growth. We can empower your digital store with standard capabilities like guest checkout, this-party integrations, modernization, and development from scratch.