How eCommerce Consultants Can Boost Business Growth?

In the fierce battle of eCommerce, companies often find them stuck at a meagre growth rate. There can be several reasons limiting growth like high customer acquisition costs, low retention rates, and a poor UX.

eCommerce consultants can help you boost business growth by determining the bottlenecks and ways to address them. However, it is important to determine how exactly they devise a successful eCommerce strategy for the business.

Let’s find out.

What is an eCommerce consultant?

An eCommerce consultant is a professional expert with rich hands-on experience in digital commerce background. They provide advice and guidance to businesses on all aspects of online selling. This allows businesses to improve performance, optimise strategies, and achieve goals. 

What can eCommerce Consultants do?

They can help you with a wide range of activities focussing on different aspects of day-to-day eCommerce operations. So you can get more work done and achieve short and long-term business goals. Hire Commerce consultant for a range of services like optimisation, marketing, navigating opportunities, and more.

1. Conversion rate optimisation 

There are several reasons why your online business is suffering from poor sales. For instance, many customers avoid shopping from stores with a poor UX or a website that suffers from glitches. An eCommerce consultant can determine the key reasons behind dropping sales and provide actionable tips to address them. 

2. Drive successful advertising campaigns

Curating ads that drive results for search engines and social media platforms can be tricky. An eCommerce consultant is well-versed in the latest market trends and has a good idea of the user’s search intent. This paves the way for launching targeted ads that drive performance and results for the eCommerce business.  

Overall, they can help you with the following:

• Focus on search engine optimisation
• Content and digital marketing strategies
• Social media engagement posts
• Email marketing campaigns
• Streamline project management

3. Identify products that boost revenue

Sometimes businesses fail to discover the products that can significantly upgrade profit margins. eCommerce consulting can help you identify products that attract customers and ensure business succeed. 

4. Negotiate with suppliers

Garnering better deals and streamlining supply channels can help you save time and focus on other areas of productivity. Your partner eCommerce consultant agency can help you identify issues with sourcing products and take the necessary steps to eliminate them. 

5. Navigate new business development opportunities

Take your business to the next level by exploring new market segments. Consulting firms can tailor a roadmap for devising strategies that will help you identify potential clients across different markets and geographical locations.  

6. Select the best eCommerce platform

There are tons of handy eCommerce platforms for launching your business online. Several factors play a role in deciding a suitable platform that will fulfill business needs. A consultant can select the best eCommerce technology platform for your business. 

Read PrestaShop vs Magento vs OpenCart to choose your ideal platform. However, if you are launching or running an enterprise grade eCommerce store, your ideal debate to explore is Adobe Commerce vs Shopify Plus.  

Benefits of Hiring an Ecommerce Consultant

1. Gain genuine feedback

Consultants are eCommerce enthusiasts who can provide you with unbiased feedback on what’s good, bad, and worse for your business and online store functioning. This helps to shape strategies that drive optimum values. 

2. Focus on key business requirements

The day-to-day tasks and activities involved in eCommerce operations require dedicated time and focus. With a consultant by your side, you are free from additional tasks and have time to focus on key business needs. 

3. Saves you time and money in the long run

While consultants have an upfront cost, they are comparatively cost-effective as they bring proven expertise and rich industry knowledge. You can rely on them for finding long lasting solutions to different business problems.

5 Important things to consider before hiring eCommerce consultants

Before you make an investment, it is important to determine the key requirements. You must have some idea of the kind of services you need from the expert. Invest some time in the following aspects:

1. What are your business goals? 

You cannot measure success unless you set some goals. Determine and enlist the key requirements to ensure you make the most of the time with the consultant. 

2. Define key roles and responsibilities

These experts can help you with diverse roles. It is important to determine where you need help. Overall, they can help you address the following:

• Developing e-commerce strategies
• Website or UX optimisation
• Marketing and promotion activities
• Operations and logistics
• CRO optimisation methods
• Data analysis and reporting

3. Set aside a dedicated budget

There are many consultants in the market who can help you achieve desired results at competitive rates. So, allocate a budget for the role and ensure a fulfilling contract with your eCommerce consultancy. 

4. Look for a good cultural fit

Remember, they will work closely towards achieving business goals and building brand values. This means the consultant will collaborate and communicate with different teams of your eCommerce company. So, cultural fit is a must-have. 

5. Client testimonials

The right ecommerce consultant agency will not shy away from depicting their earlier work and accolades. This could be in the form of feedback from previous clients, case studies, awards, and certifications. 

Trust chilliapple for uninhibited eCommerce growth

We are an award-winning eCommerce agency with rich industry experiences. Based on your requirements, we can align you with industry veterans from our team. So, you can achieve business goals seamlessly.