Create Eye-Catching Black Friday Banners and CTAs

With Black Friday fast approaching (Friday 29th November), now is the perfect time to optimise your online store to maximise conversion of browser to buyer.

Why it’s important:

Black Friday is one of the busiest weeks for online shopping; retailers can experience a surge in traffic from customers hunting for the best bargains. Eye-catching banners or calls to action (CTAs) are vital for grabbing shoppers’ attention as soon as they land on your website. With almost every online retailer (including your competitors) offering discounts, making a strong first impression can mean the difference between converting a visitor into a buyer or losing them to a competitor. Well designed banners and sliders not only highlight your best offers but also create a sense of urgency, motivating customers to act fast.

For example, a bold banner stating “50% Off All Electronics –Limited Time Only!” with a distinct and personal touch to your brand’s Black Friday theme can quickly communicate your offer’s value. Similarly, using time-sensitive CTAs like “Shop Now Before It’s Gone!” can capitalise on the urgency Black Friday creates, encouraging customers to act immediately.

What you should do:

• Design Black Friday-specific banners that are consistent with your store’s branding, ensuring they feature prominently on your homepage, category pages, and even product pages.
• Consider using pop-ups or a site-wide header that showcases limited-time deals for maximum exposure.
• Ensure your CTAs are clear, concise, and action-driven – phrases such as “Save Now,” “Limited Stock,” or “Shop Today” can help create a sense of urgency.

The most important part of these creatives is that they are personal to your brand and online store. A lot of online retailers will opt for a ‘stock image’ so make sure you stand out from the crowd.

To begin preparation for one of the busiest weeks for online shopping, get in touch with one of our experts today to ensure your website requirements are met.