Create Eye-Catching Black Friday Banners and CTAs

Black Friday is one of the weeks that witnesses massive spikes in online shopping. Digital shop owners experience a surge in traffic from customers hunting for the best bargains. In 2023, Black Friday traffic doubled the daily average sessions from October.

• The Friday before Black Friday witnessed 63% more traffic year-on-year
• The Monday before Black Friday saw a 58% rise

With Black Friday coming soon on Friday 29th November, now is the best time to optimise your online store. This can help you prepare well and maximise conversion of browser to buyer. 

What is the importance of Black Friday banners and CTAs?

Eye-catching banners and call to action (CTA) buttons are potent tools to grab shoppers’ attention. Making a strong first impression can help you gain the edge in converting a visitor into a buyer.

Well-designed banners and sliders not only highlight your best offers but also create a sense of urgency. Consequently, it motivates customers to act fast.

For example, various eCommerce companies use bold banners like “50% Off All Electronics – Limited Time Only!”. Launching such advertisements on your site with a distinct and personal touch quickly communicates your offer’s value.

Similarly, using time-sensitive CTAs like “Shop Now Before It’s Gone!” can capitalise on the urgency Black Friday creates, encouraging customers to act immediately.

What you should do:

• Design Black Friday-specific banners that are consistent with your store’s branding. This means you need to feature them prominently on your homepage, category pages, and even product pages.
• Construct pop-ups or a site-wide header that display limited-time deals for maximum engagements.
• Add clear, concise, and action-driven CTAs. For example, phrases like “Save Now,” “Limited Stock,” or “Shop Today” encourage customers to buy your products.

These creative banners must be bespoke and personal to your brand and online store. Some online retailers opt for ‘stock images’, which fail to boost sales. You should rather stand out from the crowd with an optimum level of personalisation. 

To begin preparation for one of the busiest weeks for online shopping, get in touch with one of our ecommerce experts today to ensure your website requirements are met.