How eCommerce Automation Helps You Stay Ahead in Business

Fierce competition and the ever-evolving world of eCommerce have made automation vital to deliver a smooth and efficient business operation. eCommerce automation software can help modernise key processes and streamline operations, freeing up time & resources to focus on the most imperative business objectives.

Automation via an eCommerce agency can help you save cost, time, and effort while keeping you ahead in the technologies race.

This blog post breaks down the key benefits of eCommerce automation and explains how it can help any business boost growth and productivity.

What is eCommerce Automation?

Ecommerce automation refers to using software solutions and apps to perform various repetitive tasks, run campaigns, streamline business operations, and boost productivity. In simple words, it means running various tasks and activities in an auto-pilot mode.

With an optimum level of innovation, eCommerce automation can help you reduce the required manpower and save costs while seamlessly handling the demands of a growing clientele. With automation, eCommerce retail shop owners can quickly perform various cumbersome, time-consuming, recurring jobs.

Furthermore, most of the tasks involved in receiving and delivering orders are repetitive, which makes eCommerce automation a boon for the retail industry.

Do you know which segments of the eCommerce industry can benefit from automation? The infographic below provides insights.

What are Some Examples of eCommerce Automation?

eCommerce automation can be delivered in the form of chatbots, workflow automation tools, handling notifications distribution, to name a few. Let’s study a handful of them in detail.

1. Chatbots

Introducing chatbots to your website can help you efficiently handle customer queries. According to research, chatbots allow eCommerce companies to save as much as 30% of their customer service cost.

2. Workflow Tools

The Workflow automation tools are designed to provide key functional features for managing various administrative and operational responsibilities. The right tools can help you with several day-to-day tasks while coordinating and managing teams efficiently.

3. Distributing Notification Emails

Email notifications are key strategies for boosting customer engagement, loyalty promotions, and campaigns. Marketing automation such as the handling of email notifications can help any company save time and successfully boost sales and revenue.

6 Key Benefits of eCommerce Automation

1. Saves Time

Time management plays a pivotal role in the growth and development of any growing business enterprise. With eCommerce automation, online store merchants can save valuable time and free up resources to focus on the prime business objectives.

Your employees do not have to perform repetitive tasks to ensure a smooth service to clients. For example, automating order tracking notifications can help you save time while providing a fulfilling shopping experience to online shoppers.

2. Manage Order Processing

If you have a growing customer base and the number of orders is increasing exponentially, you need to deploy automation. For example, generating shipments for bulk orders can be cumbersome and hectic. With automation, such tasks can be handled in a few minutes and eliminate the hassle of going through long processes.

3. Reach Wider Audience

An eCommerce business with a limited number of shoppers finds it challenging to reach and build new customers. Furthermore, poor-quality leads involve too much work, and the chances of conversion are very low.

eCommerce automation can help you reach a wider audience, further increasing the probability of gaining high-quality leads. The availability of several factors like click-through rates (CTRs), user past engagement, as examples of marketing automation specifically, can help to identify and target high-quality leads.

4. Faster Order Delivery

Timely delivery of orders helps to reinforce brand values and credibility among the customer base of any online business. Furthermore, customers avoid online stores that fail to deliver products or services within the promised timeline.

With the help of automation, you can ensure that the delivery process is swift and faster, which boosts customer loyalty. Nowadays, small and big companies trust inventory management software and solutions for high productivity and smooth delivery processes.

5. Minimise Cart Abandonment Frequency

Customers putting their desired products into the cart and ultimately not completing the purchase leads to a high cart abandonment rate. One proven step to reduce and tackle cart abandonment is retargeting customers with push notifications. This innovative marketing automation approach does not always guarantee a purchase but can help you reduce the cart abandonment rate and encourage more sales.

6. Automated eCommerce Order Fulfilment

One of the proven eCommerce automation strategies is to ensure proper order fulfilment. The standard process involves picking, packing, labelling, and shipping orders to the respective customer addresses. Many order processing tools can help you with many aspects of the fulfilment operation and also fast-track the process considerably.

Here are 4 Handy Tips to Automate eCommerce Businesses

Deploying eCommerce automation strategies can be overwhelming for anyone new to the technology industry. However, the right steps can help you achieve outstanding results in marketing automation solutions almost immediately.

1. Analyse What to Automate

Some standard procedures, like order fulfilment, notifications, and processing bulk shipments, can be successfully automated with the help of software tools. You need to determine your business’s specific needs and repetitive processes. Bespoke eCommerce web development services and the right digital platform can help you automate several key parts of the process.  

2. Choose the Best Automation Tool

Thankfully, there is plenty of choice when it comes to eCommerce automation software, but choosing the best ones can be tricky. Try exploring multiple vendors and weighing up their respective strengths and weaknesses to find the best fit for your project. A 360-degree view of the eCommerce automation tools on offer can help you choose the right option for your business.

3. Leverage Real-time Data Processing

An eCommerce platform needs to reach a vast audience with genuine and quick updates on likes of inventory and shipping. Deploying real-time database updates can ensure the proper flow of data from the online store to customers whilst shopping on the site. This helps provide a high customer experience and eliminate various forms of confusion.

4. Trust Professionals

Cheap quotes from eCommerce automation agencies might tempt you, but the focus should be on the value for money offered by the experts you choose and their relevant experience. An eCommerce agency that has handled several bespoke projects related to, for example, automated workflows, customer service processes, the minimisation of human error and the maximisation of customer satisfaction will be able to provide you with high quality builds.

eCommerce Automation: Wrapping Up

eCommerce automation is no longer an option but essential for successful for online retailers who want to promise a reliable and slick customer experience. It can help you boost productivity and keep your business up-to-date with the latest technological solutions. Most eCommerce business owners trust marketing automation tools to minimise any form of human error, improve customer interactions, and increase purchase and loyalty.

At chilliapple, an eCommerce agency based in the UK, we can tailor bespoke solutions that deliver automated tasks in your business processes and that are easy to use for your staff and your buyers.