About Base Paving

Base Paving is renowned for its exceptional service and expertise, providing durable, high-quality solutions. Specialising in natural stone and porcelain, they go beyond simply supplying materials by offering expert advice on installation techniques, climate-suitable products, and slip-resistant tiles for poolside and patio designs. With the UK’s largest stock of hardscaping materials and their own cost-effective porcelain range, Base Paving combines affordability with uncompromising quality, setting a new benchmark in the industry.

Partners Used

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Technologies used

The project aimed to deliver a rebranded, scalable website that prioritised fast time-to-market while adhering to budget constraints. Using Magento 2 Open Source and the Hyvä theme, along with key integrations like Stripe, Aheadworks’ B2B plugin, and Provide Support’s live chat, we enhanced performance, functionality, and user experience

Magento 2
MySQL
Hyvä
Stripe

Services we offered

We provided a comprehensive range of services to help Base Paving achieve their goals. From redefining their brand identity with a new logo and branding document to designing a clean, user-friendly website, we focused on aligning their vision with customer expectations.

  • Service: Branding

    Short Explanation: We took the time to understand Base Paving’s current look and feel, as well as their vision for the future. Based on this, we created a new logo and a comprehensive branding document, ensuring a modern and cohesive brand identity that aligns with their goals.

  • Service: Design

    Short Explanation: Our design team crafted a clean, user-centric website using the Hyvä theme, ensuring an intuitive experience that resonates with customers while meeting performance benchmarks.

  • Service: Magento 2 eCommerce website

    Short Explanation: We rebuilt the website on Magento 2 Open Source, providing a robust, scalable platform that supports Base Paving’s B2B needs, while allowing for future growth and flexibility.

  • Service: Technical SEO

    Short Explanation: We optimised the website’s backend and frontend to ensure it met Google’s Core Web Vitals, improving page load speeds, search rankings, and overall site visibility.

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Technical Integration for Base Paving

To meet Base Paving’s requirements, we implemented a range of key technical integrations that would enhance both performance and functionality.

  • Hyvä Theme

    Implemented to ensure the website meets Google’s Core Web Vitals, delivering fast performance and a clean, modern design.

  • Magento 2 Open Source

    Combined with the Aheadworks B2B extension suite to enhance B2B functionality, including trade-specific features and personalised pricing.

  • Stripe Payment Gateway

    Integrated to provide a seamless checkout experience, including support for Apple Pay and Google Pay.

  • Clearpay Buy Now Pay Later

    Added to offer users flexible payment options, enhancing the overall shopping experience.

Process of Base Paving

We partnered with Base Paving to revamp their eCommerce platform, focusing on scalability and enhanced user experience. The process involved understanding their business requirements and implementing tailored solutions to drive future growth.

Requirement

Requirements

The objective was to rebuild Base Paving’s eCommerce website on a scalable, future-ready platform that prioritised enhanced B2B functionality and an improved user experience. Key requirements included a Hyvä theme redesign to boost performance and meet Google’s Core Web Vitals, an optimised backend for efficient fulfilment management, trade account logins with personalised pricing, and an intuitive chatbot to streamline customer support.

Solution

Solution

To address Base Paving’s requirements within a limited budget and tight timeline, we proposed Magento 2 Open Source for its scalability and cost-effectiveness, as it requires no licensing fees. This was paired with the Hyvä theme to deliver a streamlined, performance-optimised design that meets Google’s Core Web Vitals.

We further enhanced the platform with key third-party solutions, including Stripe for secure and flexible payment processing, Aheadworks’ B2B functionality plugin for trade-specific features, and Provide Support’s live chat plugin to improve customer engagement and support.

Result

Results

We delivered a refreshed, modernised website design that significantly enhanced user appeal and functionality. By leveraging Hyvä’s performance-optimised theme, the website achieved improved SEO rankings, increasing its online visibility. The new platform also led to a measurable rise in sample order placements, directly contributing to business growth and customer engagement.