How Ecommerce Apps Can Boost Sales in 2024?

Mobile devices play a massive role in online sales. According to research, mobile commerce retail sales in the UK are estimated to be £87.1 billion in 2025. The rising popularity of mCommerce is particularly noticeable among Millennials and Generation Z.

People of these generations have a greater tendency to shop via mobile apps. As more people adopt mobile applications for online shopping, ecommerce development is becoming the standard industry norm.

Building an e commerce app can help any business enhance sales and revenue and improve customer loyalty. As an award winning mobile app development company, our blog explains how.

What are the Main Types of eCommerce Apps?

There are various benefits of building a mobile app for ecommerce business, including high efficiency, enhanced market communication, growing customer loyalty and launching personalised shopping experiences for customers.

However, it is vital to understand what kind of mobile app you want to build. Various types of e-commerce apps cater to the diverse needs of online shopping across a multitude of mobile devices. Diving into them helps identify which one of the mobile apps you might want to build for a specific eCommerce business category.

• B2C (Business to Consumer) Apps

The most commonly built eCommerce apps are in the B2C category, in which businesses can directly sell their products to consumers with multiple payment options, such as Apple Pay and Google Pay. Amazon and eBay fall into this category of mobile apps.

• B2B (Business to Business) Apps

The B2B eCommerce apps are designed for handling bulk transactions. They help to streamline supply chain management and wholesale deals. Shopify Plus and Alibaba are the best examples of this category, as they facilitate smooth trade among enterprises.

• C2C (Consumer to Consumer) Apps

The C2C category of eCommerce mobile app allows individuals to set up their online store for selling or auctioning items. eBay and Etsy are two of the most popular C2C mobile apps around the world, and both have impressive levels of customer loyalty.

• Social Commerce Apps

As the name suggests, social commerce apps combine social media and eCommerce, allowing people to buy directly through these platforms. Instagram Shopping falls into this category of an eCommerce store as it blends social interaction with online shopping.

• On-Demand eCommerce Apps

An on-demand eCommerce platform can deliver goods and services to users often within a short time frame, such as a few hours or even minutes. Any food delivery and drug delivery mobile app falls into this category.

• Subscription-Based Apps

Subscription-based eCommerce apps deliver products or services on a recurring period, such as monthly, quarterly, or annually to maximise customer loyalty. For example, Netflix sells digital content to users through its mobile, desktop, and web apps.

Having understood the major mobile app types, it’s time to focus on how they are of benefit for any online business.

Here are 6 Ways eCommerce Mobile Apps Drive Sales

To drive sales and customer satisfaction with your mobile app, is it important to have a reputable mobile app development company who can advise you on the best practices and help build functionalities that improve the following.

1. Deploy User-Friendly Experiences

Launching a mobile app powers an eCommerce business with various out-of-the-box features like 24/7 accessibility, offline features and intuitive navigation to name a few. eCommerce agencies can also help build user-friendly designs that ensure a connected user experience (UX). A hassle-free shopping experience helps build brand values and a loyal customer base for the business, driving eCommerce sales through your mobile app.

2. Build Brand Awareness

Building a personalised online store in the form of an eCommerce app automatically enhances brand awareness and business growth. Users will be reminded of your eCommerce business whenever they visit your store via the mobile app. The convenience and simplicity of the application further helps to enhance customer satisfaction.

3. Streamline Inventory and Supply Chain Management

Various eCommerce business operations like inventory and supply chain management systems can be integrated into mobile apps. This means businesses can access real-time insights into stock levels, order fulfillment, and delivery statuses.

Additionally, eCommerce mobile app development helps to eliminate the risk of overstocking or running out of stock. Automation of the supply chain management system minimises the risk of errors, which further helps to enhance the shopping experience and increase customer engagement.

4. Drive Customer Engagement

A major issue most businesses face is a high cart abandonment rate. eCommerce mobile apps help retarget mobile shoppers with push notifications, sales promotions and personalisation, making them a potent tool for enhancing user engagement and sales.

5. Boost eCommerce Sales with Offline Accessibility

Mobile apps let users browse several key features even with a poor internet connection. Their offline accessibility makes them a more reliable and effective point of sale. Customers can browse and purchase products or services 24/7 through a mobile app.

6. Better Decision Making

Companies have access to valuable data on customer behaviour, preferences, and purchasing patterns with eCommerce apps. You can also integrate powerful analytics tools to track user engagement, eCommerce sales metrics, and browsing patterns. This data proves vital for building marketing strategies, making well-informed decisions, and improving user experience for your mobile app.

Driving Sales Growth With Mobile eCommerce App Development

Overall, it’s essential for eCommerce businesses to deliver seamless shopping experiences to customers. At chilliapple, an eCommerce app development agency, we help businesses build high-quality mobile apps that drive user engagement, eCommerce sales and revenue.

Our eCommerce mobile app development team focuses on the optimum balance of functional features with appealing and friendly user interface (UI) designs. With our Native and Hybrid mobile app development teams, we build an eCommerce app for each of our clients that provides your customers with a shopping experience to drive improved revenue and maximise retention.