Treating you with e-Commerce Tricks this Halloween

We know technology can be complex and is scary, so this Halloween, here’s a treat from chilliapple. Take a look at our Top 10 recommendations to strengthen your e-Commerce business:

1. Smart Search – Search is an extremely powerful tool and is becoming one of the most important features in the eCommerce industry. As we get used to the likes of Google, with its predictive features, websites need to keep up.
2. Product Reviews – The most popular form of user-generated content is positive product reviews and ratings, and is crucial in reassuring customers to trust your brand. Business reviews can also help to feed the content machine, keeping your brand favoured by all the algorithms.
3. Online ChatBot – One of the benefits of running an ecommerce website is its ability to generate revenue, 24/7. Having an easy way to assist shoppers with any queries and keep them reassured improves customer relations and retention.
4. Loyalty Scheme – Increase customer retention by offering them an incentive to continue shopping with you.
5. User-Friendly Navigation – The key to helping customers find the products they need quickly is to offer a user-friendly, simple journey to search and buy. This includes both the navigation menu and the footer.
6. Product FAQs – Save your customer service team time by adding FAQs to your product pages, allowing customers to find exactly what they need whilst they browse, without interrupting their buyer journey.
7. Payment Options – Customers love options, and the freedom to make their own choices. Offering multiple ways to pay gives users a sense of control in their buying habits, and also increases the trustworthiness of your brand.
8. One-Step Checkout – Providing a seamless checkout process can help reduce your abandoned cart rate. The less steps involved in getting the customer to place their order, the better.
9. Email Marketing – Reach out to your customer with email marketing, notifying them about new products or special promotions.
10. Blogs – Blogs can help you develop an online presence, prove you are an expert in your industry, and attract more quality leads to all pages of your site.